As a young entrepreneur, I can understand the difficulty of putting yourself, and your brand, out there. Consumers see a young person promoting their business and may think, “This kid probably has no idea what he/she is doing.” And why shouldn’t they think that? Sure, you know you have the plan, you have the knowledge to take your dream and make it a reality. But for people to invest in you and your service/product, they need to know their money is going towards a quality product and someone who knows what they’re doing. An easy way to prove you know your stuff is to start niche blogging about who you are and what you know.
But How Will This Help?
The new generation coming into the workforce has passion, but hard work and dedication is only half the battle in business. As a marketer, you have to be transparent about who you are and what you know. And as a young or new person coming into any industry, It can be hard for the work to speak for itself when no one is listening. Give potential customers and investors no way to ignore you. Attach a blog element to your website and show everyone that you can talk the talk. Lead them to your business through that! Transparency and information are things that consumers love and appreciate about businesses big and small.
How Do I Get Started?
I’m not sure about you, but when I have new ideas for businesses or development, I can’t shut up about it. The spark is lit so I expand and research my idea for hours on end until I have a pretty clear plan of action if I were to implement something. Take notes of random thoughts. Record yourself. Create a vision board. Then use these references to start a niche blog. You can show off how driven you are and tell how your ideas have/will jump off the screen through all the hard work.
What Do I Write About?
A niche blog is also a perfect place to show what you know about your industry. Consumers want to know that they are dealing with an educated, experienced business that can provide what they need. We can do this by writing articles on our sector and provide info or advice on what’s happening. Position yourself as an expert in your field. As a marketer, I get to be transparent with our clients at Electric Growth and tell them what works and what doesn’t when advertising online. I get to talk about my passion for individual clients as well as our readers!
Insight on how our product is made or how your service works is a great way to win customers. Go beyond the “About Us” page and really describe the roots of your business. Tell your story. Describe how the product is made in detail. The passion behind your business will shine through your writing. Apple has one of the biggest cult followings in the world through their customers. While their products are quality, the real reason why this is true is that Apple has a personality attached to their brand. Provide your own personality to your brand through niche blogging and watch how well people start to resonate and interact with you.
Niche Blogging Concluded
Writing articles is a great way to show what you know and interact with customers. Through this, you can effectively position yourself as a reliable source for your product or service because the work is recorded and published by you! This builds relationships and even offers another mode of communication through your post’s comment section. Niche blogging is a smart and effective way to emulate your work and put yourself (or your brand) out in the open for everyone to notice.