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What is Digital Marketing?

What is Digital Marketing?

“Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps (per Marketo).” Simply put, digital marketing encompasses every medium under the internet. It’s the...
What is a Marketing Process?

What is a Marketing Process?

The marketing process is a concept that encompasses the whole of a marketing campaign. There are many factors to a good process; a good process being defined by your overall goal. The steps within a marketing process include the mission, situation analysis, the...
Niche Blogging for your Business

Niche Blogging for your Business

As a young entrepreneur, I can understand the difficulty of putting yourself, and your brand, out there. Consumers see a young person promoting their business and may think, “This kid probably has no idea what he/she is doing.” And why shouldn’t they think that? Sure,...