by aaron | Jan 21, 2021 | Marketing
“Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps (per Marketo).” Simply put, digital marketing encompasses every medium under the internet. It’s the...
by aaron | Jan 21, 2021 | Marketing
What to Avoid When Creating Content Graphic design is becoming a more competitive trade every day. Knowing the ins and out of the software, along with any tips or tricks you can pick up is vital when you go to print a finished project. Some designers have been doing...
by aaron | Jan 21, 2021 | Marketing
The marketing process is a concept that encompasses the whole of a marketing campaign. There are many factors to a good process; a good process being defined by your overall goal. The steps within a marketing process include the mission, situation analysis, the...
by aaron | Dec 2, 2020 | Book Review
By Ori and Rom Brafman When I was in high school, my school went above and beyond pushing every student towards college or trade school. All the counselors used a saying to start every college and career readiness meeting: “Begin with the end in mind.” As a...
by aaron | Dec 2, 2020 | Marketing
As a young entrepreneur, I can understand the difficulty of putting yourself, and your brand, out there. Consumers see a young person promoting their business and may think, “This kid probably has no idea what he/she is doing.” And why shouldn’t they think that? Sure,...
